2022 Shinhan Group Campaign
Client
Agency
PD Production
Participated in
GOOGGOOG
2D graphics
Cheil Worldwide
Shinhan Group
During the summer of 2022, MUDCAKE collaborated with Shinhan Financial Group to create a campaign video that highlighted the group’s innovative image and leadership in the industry. To capture the audience’s attention and convey Shinhan’s forward-thinking approach, I designed a series of diverse and eye-catching motion graphics that incorporated vibrant colors and compelling visuals.
Creating colorful and fast-paced graphics for a financial group’s campaign proved to be a challenging task. I was concerned that the vibrant colors and quick transitions might be overwhelming for viewers. However, the director supported this approach, and both the client and agency ultimately approved of the graphics.
It was a valuable experience to have the freedom to create these dynamic visuals for a corporate campaign video!
Credit
Cheil Worldwide
Creative Director
Im Yeonju
GOOGGOOG
Executive Producer
Kim Minsik
Live Action
Director
Ryu Uyeong
Sound
Music, SFX & Mix
Kingkong Sound
Producer
Min Seongho
Kim Chanhui
AD
Lee JongO
D.O.P
Pak Junbae
Gaffer
Pak Gwibung
Art
Kim Yunhui
Stylist
Kang Jeong
Hair&Make-up
Choi Hankyeong
Model Agency
Ready Ent.
Lee Hyun
Kang Hyunki
Swim Seoul
Post
Motion Graphics
D.I
Namsec
2D
August
Audio PD
Hwang Inu