Kundal, a leading Korean skincare brand, initiated a unique self-examination campaign for "PINK GLOVE" breast cancer on October 19th, in observance of "World Breast Cancer Day." The campaign leveraged Korea's distinctive bath culture, 'Ttae-mi-ri' (exfoliation), to encourage regular breast cancer self-examinations.

The campaign featured the distribution of 'Ttae-soo-geon' (washcloth) designed self-examination kits, catering to the bathing rituals of Korean women. The unique approach not only highlighted the importance of self-care but also empowered women to take charge of their health.

My role in this campaign was to create compelling animations that conveyed the campaign's message effectively. The campaign was a resounding success and was honored with a Gold award at the esteemed Clio Advertising Festival.

For more details, please visit: https://clios.com/awards/winner/fashion-beauty/kundal/the-pink-glove-515903

This project was a testament to my commitment to delivering high-quality work and my passion for positively impacting society through creative storytelling.